In June 2022, Founder, Stephanie Smith of Cogwheel Marketing launched Cogwheel Analytics in the HFTP HITEC e20X Entrepreneur Startup Pitch competition.
In a rigorously timed 4-minute speech, Stephanie shared with the hospitality industry the vision for her digital marketing and reporting BI (business intelligence) tool for hotels. Then the judges had 4 minutes for Q&A with each presenter.
How the Hotel Marketing BI Tool Works
Designed for users of the above properties, it provides both data on the above properties and data on individual hotels. It separates data into these digital marketing disciplines for the purpose of analyzing total online presence:
- Brand.com / Website Metrics including Channel Mix. Source data and main referring domains
- Paid media metrics including Expedia Travel Ads, Koddi, Google Ads and Display
- Metrics assessments including volume of reviews and responses by channel, sentiment analysis and feedback
- Social media metrics including organic and paid performance
- OTA metrics including information from Expedia and Booking.com – COMING SOON!
- Search Engine Optimization and Google My Business Metrics – COMING SOON!
Cogwheel Analytics aggregates reserved data from various sources to compile website performance highlights, paid media and ad campaigns, review analytics, social media and online travel agency data points.
Currently, the platform can support most major hotel brands as well as independent hotels.
Going forward, Cogwheel Analytics aims to provide benchmark KPIs for hotel marketing, similar to a hotel STR report.
Watch the 4 minute pitch
Good luck to the other 7 finalists who entered the contest: Avastar, Beachy, hconnect, OTA Savings, RobosizeME, TipQuik, UpStay
Get a demo
For more information, check out our Cogwheel Analytics BI tool or request a demo.
Founder and Digital Matriarch
+1 540 239 1052