Kashmir holds Aharbal festival in a bid to promote domestic tourism

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Recently, Kulgam in South Kashmir became the host, as the region held the Aharbal festival. The Mela, a collaboration between the Ministry of Tourism and the Kulgam District Administration, was organized to promote Kashmir, especially Aharbal Waterfall, as a tourist destination. By Anouchka Goel

Aharbal Waterfall is a stunning destination in South Kashmir which often attracts hordes of tourists with its ethereal beauty. The destination recently hosted the Aharbal (Mela) festival, which was organized on September 11, 2022 by the Kulgam district administration in South Kashmir along with the Ministry of Tourism. The festival was organized to promote both beautiful Kashmir and the waterfall as tourist destinations.

Aharbal Festival held to promote tourism in Kashmir

The waterfall, which is a popular tourist spot for local and international tourists, especially during summers, also makes for scenic photos and served as an ideal venue for the festival. Aharbal festival had several stalls set up by departments such as agriculture, horticulture, sheep, animal husbandry, tourism, KVIB, beekeeping, floriculture, handicrafts and more, to promote the cuisine, culture and local livelihoods. Local wares were also displayed in these stalls. Additionally, to keep the children engaged, the Aharbal Festival saw painting competitions with students from various schools participating in the event. Along with this, cycling and trekking events were also organized which was reported by the Deputy Commissioner (DC) of Kulgam, Dr. Bilal Mohi-ud-din Bhat, media report.

Bhat told the news agency ANI“On the instructions of the Lieutenant Governor (LG), the district administration is making concerted and coordinated efforts to promote potential tourist destinations like Aharbal, which is an offbeat tourist destination. The festival or mela is part of the initiative government aimed at promoting this quirky destination across Jammu and Kashmir,” writes Hindustan time.

Hero and featured image: Courtesy of Anif Nisar/Unsplash

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