Launch of the worldwide preparations “More fun awaits you”

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Boracay Island in Malay, Aklan (File photo)

MANILA – The Department of Tourism (DOT) has launched the More Fun Awaits campaign to strengthen the Philippines’ positioning as a leading tourist destination in the global market once international leisure travel to the country resumes.

More Fun Awaits showcases preparations led by DOT as tourism has been suspended due to pandemic.

The campaign focuses on communicating which destinations to visit, starting with those that are ready to welcome local tourists and have minimum health and safety protocols in place.

“The More Fun Awaits campaign will maintain the Philippines’ presence as a tourist destination amid the pandemic, while also building enthusiasm among foreign travelers for what to expect once tourism borders reopen,” the secretary said. Tourism Bernadette Romulo-Puyat in a press release. Friday.

It also includes new tourism products and tours that have been developed by DOT, in coordination with private sector tourism actors and various local government units (LGUs), based on the preferences of travelers in the new normal.

In addition to the sun and beach tourist destinations the country is well known for, the countryside emphasizes new and improved bicycle tours, diving tours, agricultural and food tourism tours, treks and trips. trekking, and open-air museums through historical and cultural tours. , among others. These respond to the new normal tourist preference for outdoor activities and well ventilated areas.

The campaign is supported by www.morefunawaits.com, a website recently launched by the DOT that features videos of breathtaking scenery across the country, travel articles and infographics to inspire tourists to consider the Philippines as their next travel destination in Asia once travel restrictions have been lifted.

It will also feature a participatory campaign that invites Filipinos to become tour guides to their hometown, either by posting their own virtual tours on social media or by sharing their own photos of their recommended destinations, activities or dishes.

Posts must include the hashtag #MoreFunAwaits and selected ones will be shared on DOT’s social media pages.

At the heart of the campaign are stories about the workers and tourism advocates who have helped the industry recover, which can be found on the More Fun Awaits website and on DOT’s social media platforms. .

These stories highlight the need to remind local and foreign tourists that tourism is not just the act of traveling, it is also about livelihoods and supporting the lives affected by the pandemic.

“Travel is more than just a personal experience. The heart of tourism is the workers and the communities that make the experience possible, ”said Puyat.

WTTC World Summit

Communicating that the country was preparing to welcome international visitors, Puyat said the More Fun Awaits campaign would help boost anticipation for the Philippines hosting the World Travel and Tourism Council (WTTC) World Summit.

Through the campaign, DOT can share its ongoing efforts to address current global concerns for health and safety, environmental sustainability, and the engagement of local communities in tourist destinations, issues that are likely to be at the heart of discussions at the World Summit.

“Through the More Fun Awaits campaign, we want to communicate that the Philippines puts the safety and well-being of visitors first, as many of our tourism establishments meet global safety standards and a large percentage of our workers in the tourism are already vaccinated, “Puyat says.

As of September 14, DOT issued the WTTC Safe Travel stamp to three local tourist destinations – Baguio City, Boracay Island and Ilocos Norte – and 200 DOT-accredited accommodation establishments across the country.

The WTTC Safe Travel Stamp is the world’s first safety and health stamp for travelers to recognize governments and businesses that have adopted standardized global health protocols.

Meanwhile, vaccination of tourism workers continues in different parts of the country, especially in major tourist areas, including the National Capital Region where 99 percent of tourism workers in hotels and establishments DOT-accredited accommodations, as well as 94 percent of tourist workers at accredited restaurants have had their coronavirus injections.

Nationally, 51 percent of tourism workers have been vaccinated.

“We are optimistic that the More Fun Awaits campaign, and all of our efforts since the start of the pandemic, will be supported as the tourism industry recovers in a safe environment,” Puyat said. (RP)


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