LAGOS: MTV Networks Africa and MTN have teamed up in a pan-African multimedia campaign aimed at inspiring African youth by connecting them with some of the world’s most influential figures. They will team up to produce MTV Base Meets … with MTN, an eight-part youth empowerment initiative and television series that creates a dialogue between young people and political, business and cultural leaders.
Among those featured in the series are: Liberian President Madame Ellen Johnson-Sirleaf (Africa’s first and only woman elected Head of State), Paul Kagame, President of Rwanda, and South African politician Julius Malema (president of the ANC Youth League). A panel of young people representing different youth interests will be brought together across the African continent, with participants from Cameroon, Ghana, Liberia, Nigeria, Zimbabwe, Rwanda, South Africa and Uganda, among others.
Young Africans will be encouraged to nominate influencers and submit their suggested questions for the program through the MTV Meets … with MTN base website or via their mobile phone. To register, go to www.mtvmeets.com or http://mtvmeets.mobi or follow the campaign on Twitter using #MTVMeets.
Inspiring young people across Africa
Commented Alex Okosi, senior vice president and general manager of MTV Networks Africa, “MTV base Meets … with MTN offers young people the opportunity to directly engage with decision makers and world leaders to solve some of the key issues. that are important. their. The initiative demonstrates our belief in the positive impact that young people can have in shaping the future of the continent. We hope that the foundation of MTV Meets … with MTN will inspire young people across Africa to know that their voice matters and to help prepare them to take their own role among the leaders of tomorrow. “
“Through this series, MTN hopes to give this growing segment of the African population a bridge to connect with decision makers through dialogue. Gone are the days when young people were relegated to the periphery of important debates in business and politics, ”said Bola Akingbade. , Director of Marketing and Strategy for MTN Nigeria.
MTV Base Meets … with MTN is an Africa-based version of the established MTV Meets franchise … and has previously interviewed influential figures such as Nelson Mandela, Tony Blair, Morgan Tsvangarai and Wyclef Jean. The series will be broadcast across Africa from July 18 on MTV (DStv Channel 322), and on terrestrial, TNT and CATV channels including STV (Nigeria), HiTV (Nigeria), WBS (Uganda), NTV (Kenya), Canal2 (Cameroon)), Muvi TV (Zambia), Zuku (Kenya), ZAP (Angola), Smart TV (Kenya) and Star Times (Nigeria, Kenya, Rwanda, Uganda, Tanzania and Burundi).