Sazerac launches 2nd edition of Mister Sam blended whiskey

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The Sazerac company recently announced that it is bringing to market a second edition of the “Mister Sam” blended whiskey, and the phrase will be made with some of Sazerac’s finest American and Canadian whiskeys.

Created to honor Sam Bronfman, or “Mister Sam” as he was affectionately called, this blend was created by Sazerac Master Blender Drew Mayville, whose career included 22 years at Seagram where he was the fourth and final Master Blender under the Seagram banner.

While developing Mister Sam, Mayville would have had at his disposal a plethora of Sazerac’s finest stocks of American and Canadian whiskey.

This project holds a special place in the heart of Mayville, said the native Canadian now living in Kentucky.

Mister Sam blended whiskey (image via Sazerac)

“Creating Mister Sam has been one of the highlights of my career,” he explained in a prepared statement. “The second version is very reminiscent of the first, with the same bold and complex flavors, but I think this blend is even closer to perfection. We mixed it with whiskeys which softened the explosive finish slightly to allow greater enjoyment of the essence of the whiskey.

Montreal was the seat of the famous Seagram Company and its patriarch Sam Bronfman. Sam Bronfman’s Seagram’s Company and The Sazerac Company lasted nearly 80 years, when the owners of Sazerac became one of the first distributors of Seagram brands in the United States. This forged what is described as a lasting relationship between the two companies.

Today, Sazerac owns 15 former Seagram brands, including Seagram’s VO, Seagram’s Five Star and Seagram’s ’83, as well as its own distillery in Montreal.

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Despite what is said to be Bronfman’s humble origins as an immigrant to Canada from Imperial Russia in the late 1800s, he would propel Seagram’s into the world’s largest distilled spirits company.

It was “Mister Sam” who created what is described as some of the most iconic spirits brands in the world while he was the head of the Seagram Empire until his death in 1971.

Mister Sam’s first blended whiskey release in 2019 won a Gold Medal at the San Francisco World Spirits Competition 2020 and 2021, a Gold Medal (96 points) at the International Wine and Spirits Competition 2020 and Best Whiskey blended into the 2021 global whiskeys. Price.

Bottled at the Old Montreal Sazerac Distillery in Montreal, Quebec, this version of “Mister Sam” is 122.6 proof and will only be available in the United States and Canada. The suggested retail price is $ 249.99.

The bottles of “Mister Sam” are presented in a custom wooden box with a copy of the book “From Little Acorns” that Sam Bronfman wrote in 1970 detailing the history of the Seagram company.

The Old Montreal Distillery, located next to the Port and Old Montreal, dates back to 1929. Sazerac bought the distillery in 2011 and brought distillation back to Old Montreal for the first time in decades when it started operating. installed a still and began producing whiskey in early 2018. The distillery recently added a visitor center that pays homage to Mister Sam, as well as a souvenir shop. Public tours will be offered soon.

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