The economy added 431,000 jobs in March. Will Florida see more tourists?


JACKSONVILLE, Florida. – The unemployment rate in the United States fell to 3.6% in March, and with more people working, Don Wiggins, CEO of Heritage Capitol Group, predicts this will boost tourism rates in the Sunshine State.

“Tourism will definitely make a comeback – it’s already made a comeback,” Wiggins said.

At the moment, there is an increase in air travel.

According to the Transportation Security Administration, the greatest travel demand is for short-haul domestic and international travel.

Fluctuating fuel prices make airline tickets more expensive.

Wiggins believes this will attract local tourism.

“It will limit the distance they are willing to go. So I think you’re going to see more people staying close to home just because of that,” Wiggins said.

In 2021, Visit Jacksonville, the city’s public-private tourism marketing agency, reported a strong comeback in tourism.

The agency reported more than 164,167 hotel reservations in the city.

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Wiggins says the Russian-Ukrainian conflict could be the deciding factor for international tourism in the Jacksonville area. He says there’s no way to predict exactly what will happen, but if the conflict escalates it could lead to fewer international travellers.

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